LINEAR TV NETWORKS VS STREAMING PLATFORMS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via cable. In contrast, OTT platforms operate on ad-supported systems, with global streaming giants, Disney+, and Apple TV+ serving click here as leading platforms. As viewer preferences shift, rivalry between broadcast stations and online